The Different Types of SEO And What They Mean
Whether you run a business or work as a service provider in any industry, you need to have an online presence. However, just creating a website and calling it a day is not enough. You need to ensure that the website is visible and seen by your target audience. It needs to be discoverable and rank high.
There are mainly 4 types of SEO that anyone with a website should know. They include on-page SEO, off-page SEO, technical SEO and local SEO. From the surface they are really straightforward. But there is a bit more technicality to it all.
At first, you might be a bit hesitant to get into SEO. But when you know the basics and how it all works, the benefits get quite hard to ignore. SEO helps you with gaining organic traffic. And that is one of the main goals. Ranking high up in Google’s SERP will bring your business a lot of opportunities.
The Type of SEO and What They Mean
In very simple terms, SEO is optimizing everything about your online presence to ensure that it is discoverable. Popular search engines like Google use state-of-the-art algorithms to rank pages. And they will display the pages for a specific keyword in a certain hierarchy.
The goal is to rank as high as possible; ideally on the first page of Google's SERP. There are mainly 4 kinds of SEO you need to know about:
- On-page SEO
- Off-page SEO and
- Technical SEO
- Local SEO
On-page SEO is one of the most crucial and basic forms of SEO. It is everything from how your website is laid out to the copy and keywords used. All the content on the page should be high-quality and be relevant.
Things like the copy, images, header, and even the internal links need to be optimized for optimum SEO performance. Google will crawl your site, or specifically a page on your site to check whether it matches and is relevant for a search term or query.
Ensuring everything is relevant and creating value is very important in this case. It is called on-page SEO for the simple fact that all the SEO tactics are carried out on the page itself. Things like keyword placement, the type of content, and more.
Anything you do to rank your website that is done outside or away from your actual website is called off-page SEO. You are not tweaking the pictures, heading tags, keyword distribution on the page itself for off-page SEO.
You are trying to create backlinks. Backlinks are one of the most important off-page SEO strategies. You want other related sites to put links that will direct users to your websites. When high authority sites link back to you, some of that authority is transferred to your site as well. This will help you rank higher in Google search results.
You can also create off-page SEO through other channels like social media and blogging. Brand building is a key factor as well. When you have a strong brand, it all becomes easier.
Technical SEO is exactly what it sounds like. When you try to optimize the SEO of your page with any sort of technical action that is called technical SEO. It can start from the ground-level architecture and design of your website.
You might also index your website in a friendlier way. That will make it easy for Google’s algorithms to crawl your website which will help you rank further. Think of it like you are helping Google help you.
Other things can include building a very responsive and mobile-friendly website. This will allow your website to load faster. That means visitors will stay on your site for longer and will not bounce.
You can also do things like reducing the image size and optimizing the layout of the site itself. At the end of the day, when there is some technical work involved, it is called technical SEO. Working with an expert company for law firm SEO will help your site get new clients and will help you stand out from the competition.
Local SEO involves the actions you take to improve your ranks in your local area. When you run a law firm, potential clients around your area are one of your primary targets.
When your SEO efforts focus on a specific area that is called local SEO. You aim to increase your online presence in that specific locality. These will include things like having a very robust Google My Business profile, including all the necessary details like working hours, contact information, and address.
As you can see SEO is crucial for any sort of firm. Law firm SEO will help you get the right clients and outperform your competitions. When technology and proper expertise come together, your business can thrive and bring forth many opportunities in this hyper-competitive market.